There is a lot of advice on picking a book title. Sources agree that there is a lot at stake because it is a key influencer on whether or not a reader will buy your book (or someone else's).
A good title...

- Sums up what the book is about
- Hints at the benefits of buying it (addresses what people need)
- Is relevant to the audience interested in your book
- Is not too obtuse, clever or clichéd
- Does not include hard to pronounce words
- Is positive
- Matches the tone (and energy) of the book
- Is short (less than eight words)
- Stands out from other books in your genre
- Is easy to remember
- Includes a subtitle that further describe what the reader gets
- Includes key words a reader would type into a search engine to find a book like yours
- Does not mislead the reader

Phil