Another observation is that my text is clinical versus energetic. This is the opposite of what I want to do. I need to infuse hope, courage and passion into my style because these are the characteristics that lead to a successful change. Projecting energy and passion is the way to do it.
I felt the power of energy last week when I attended a Saga concert at the Sound Academy in Toronto. Saga is a progressive rock group that hit its highest popularity in the early 80s (with two singles: 'Wind Him Up' and 'On the Loose'), making the Billboard charts in the US and achieving cult status in Germany and Puerto Rico. To date, their career has spanned 34 years, 31 albums and 8 million discs sold.
|Phil at the concert|
So, the two changes I have made to my writing is to be more definitive about my advice and build energy into the tone. It has had an immediate impact. I am finding the content is more fun to write. Also, I am recalling more interesting details of stories that the reader should enjoy. Just writing this blog post is making me 'pumped.' It's time to get back to writing!
48 seconds of energy from Michael Sadler of Saga