Diegogarcity - I've got it and I want to keep it!

Have you ever been exposed to something new, say a word or a product, and then you see it everywhere? You buy a car and then see the same model on the road. "I didn't know they were so popular," you might say.


This is called 'diegogarcity,' which sounds more like a destination than an affliction. I have been experiencing diegogarcity since I started researching book proposal writing. Books are everywhere - no kidding - and the publishing industry is extremely prominent, too. It seems that every newspaper, magazine or T.V. news program is covering some aspect of this business. 


Diegogarcity isn't always positive. The publishing industry is going through hyper-change and the printed book is being challenged by cheaper media alternatives, industry consolidation, and shrinking distribution channels. This wave of discouraging news can dampen spirits. It can also awaken the warrior within.


Knowledge is power and the more I learn about this fascinating industry, the better I am positioned to be a part of it. Perhaps I should start thinking more about victory.


Phil