When Push Comes to Shove

Things are heating up as my March 11 launch date approaches. I met the Wiley marketing and publicity team this week, which was a highlight. The pieces of the marketing mix are coming together, including contact lists, press releases, sales team briefings and a launch party. Plans are being worked, milestones are being set and my to-do list is growing.


I am feeling the heat as my book and consulting commitments rub against each other. Both are important and both must be done well. Sleep has suffered but I am staying on track.

At the top of my book-related list is the 'changewithconfidence.com' website. My web designer and I mapped out the site and selected a template that will be customized with my content. 

Now it is up to me to write the content and for my designer to organize it in a clear and engaging way. The bulk of my work is to write chapter summaries and record videos. Each one will be accompanied by blank versions of the templates in my book that people can download for their change projects. The e-version of Change with Confidence will include embedded links so that people can retrieve them as they read. 

I am excited by the work that is before me. Often I do my best work when push comes to shove. 

Phil