This realization weighed heavily on me and edged its way into an email I wrote to a friend who is helping me create a video for my site.
It would be great to start working on the Change with Confidence video when you are available. I have been thinking a lot about the feel of it (and the business) and realized that it must communicate the essence of the company (not just what it sells). It needs to be about hope, about helping people work through changes, about building their confidence so they are at their best as they create their future.
I am the man who narrowly escaped losing his purpose. I had become so engrossed in getting things done that completion, not purpose, became the goal.
After sending the email I started rewriting the content on my website for my business with my voice.