A book trailer is an important promotional vehicle because it provides the potential reader with an overview of the book and the author. I had filmed six 'author tips' videos for Wiley last April but I didn't have a promotional piece about my book, which was a gap.
|Jackie and Jen|
The support I needed for the book trailer was different. Since it would be one minute long, I needed extra help to deliver each point precisely and succinctly.
We opted to use a teleprompter. I had only used one once before while on vacation at the Museum of Broadcast Communications in Chicago. Being a pretend newscaster with my friend Dan was not a lot of experience.
It took about fifteen takes to make the video. I spoke quickly for my first few takes as if I would not be able to keep up with the teleprompter that Jackie was controlling manually. I needed to relax and focus less on the screen (an ipad).
What worked best was a mixture of reading and talking freely. I started each point by reading from the teleprompter and then ended it with a follow-on thought. For example, I read "...illustrated by real world examples" and added "many of which I actually experienced in my career." This approach felt natural and captured the key points about the book and the author.
Jen edited the video and added the graphics. I loved the initial cut. We only made one small adjustment on the banner and it was done.
Here's what I learned from the experience:
- Skilled professionals do excellent work - work with the best;
- Experiment with different options - one will outshine the others;
- Be yourself. The buyer is buying the book and the author who wrote it;
- Test the final product with trusted advisers. They know what good looks like for you; and
- Use it - distribute it broadly - Youtube, blog, Amazon, website, LinkedIn, Facebook, etc.
So here it is. I hope you like it.