DO THIS
Make membership desirable to trusted and respected peers.
BY DOING THIS
– Ask leaders to appoint
trusted and respected representatives.
– Position the network as
a leadership group.
– Reward participation by
including it in personal annual objectives.
Change champions (or agents) are respected and trusted people whose
views and actions influence their peers. They help shape how people see the company.
A Change champion network organizes these highly regarded individuals
into a team to support the change through spreading information, articulating
benefits, role modeling new ways of thinking and providing feedback on how
people are feeling. Through regular briefings, they act as your arms and legs
throughout the organization as you implement a change plan.
To attract the best, you need to make the network a group that people
want to be part of. Ideally, you will have leaders nominate members, so they
buy into the network and support the time required to participate. Profiling
this group to all employees and acknowledging their efforts by including
membership in personal annual goals motivates members to fulfill their role
with enthusiasm.
KNOWLEDGE BITES
CHANGE CHAMPION NETWORK PLANNER: Who needs to be a member of my change champion network?
SUCCESS TIP
Ensure all groups affected by the change are represented to maximize
influence and avoid a slight that could cause resistance.
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