Cover design is critical to a book's success. It must entice the reader to pick up the book or click on it on a screen. It also has to communicate the main benefit of reading it, which for Change with Confidence is building confidence to lead change.
Two months ago, if you had asked me what the perfect cover would look like I wouldn't have had a clue. I just knew that there was a perfect cover waiting to be discovered.
The first time I saw my cover I liked the rich blue colour and the white and orange text. I also liked the blue-tinted sun beaming into the meeting room. I didn't, however, get the significance of the meeting room. As friends pointed out, it is a place where futures are created, decisions are made, and actions are taken. This is true for private and public businesses around the world. I didn't get that this is an universal image of change and progress.
I tested the cover on everyone and almost everyone liked it. Many even said they loved it. It was a hit. They like the modern look of the room and thought the bank of windows suggested unlimited possibility. They saw the sun as a symbol of a new day where anything could happen and the empty chairs were seats that the reader could take, where he or she could build a better future. The cover represented hope, aspiration and confidence. It represented Change with Confidence.
My Wiley team members were extremely understanding of my request for more design options even though they all loved the cover. They were equally supportive when I finally realized that the one they had expertly designed was the perfect cover for Change with Confidence. What a team.
The book jacket is a beauty, too. Here is a breakdown of each panel from left to right:
- Back Inner Flap: Author's photograph and bio
- Back Cover: Front cover image and testimonials form people I admire
- Front Cover: Title, image, author's name and publisher's imprint
- Front Inner Flap: Overview of book and sample content
I dropped into Hudson Booksellers in Newark Airport on Monday night to study the business book covers that lined the wall. I noticed a range of styles from full-page author photos to all-text covers. I was pleased that there was only one blue cover. I was also pleased that Change with Confidence would stand out from the rest. It was a cover that could entice the reader to pick it up. It was the perfect cover for Change with Confidence.