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It has been helpful to think about my target consumer - he or she is faced with planning and/or implementing a significant change at his or her workplace. This either could be a leader of a team that is undergoing the change or someone assigned to a role on the change implementation team. I have found that this person doesn't have a lot of time to skill-up for their role or even read (let alone digest) the latest book on how to make change work.
Thinking about past change initiatives, I realized that you need information most when you are faced with a question to answer or a decision to make. Questions like "How do I ensure executive exposure for my initiative?" or "How do I get an influencer back on side?" need to be answered quickly.
This week I decided to structure the book based on the key questions leaders need to answer about making a change. They will be organized linearly from set up, through implementation to post change. Often, change management is not linear, however, a general "start to finish" flow may help someone see how the questions tend to change in nature throughout an initiative.
So now that my book will be a question based format (the forest), I need to decide the content under each question (the trees).
Phil
Hi Phil... good luck on the book writing journey. As someone who reads a minimum of 2 business books a month, I agree that we need more immediate, practical application. Go forth with lots of great questions, self-reflection opportunities and instant application. :)
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