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I have responded to two requests: one on workplace productivity and another on learning how to relax. Like most things in life, it takes a couple of attempts before getting it right.
My initial approach was to provide all of my content in the email. For example, for the learning to relax article, I talked about how I needed to recalibrate my life after a whirlwind year and my three-point plan to get back on track:
- Scheduling recreational activities on my work calendar
- Devoting more time to running, a fitness activity that I find relaxing, especially when listening to music
- Stopping work-related activities thirty minutes before going to bed
I realized that I was writing the story versus pitching my value as a source for it. What if the reporter wasn't interested in a three-point plan?
My next response will be different. I will mention why I would make a good information source and provide an insight to spark interest. It might be more help to the reporter and create more PR for me. I know I will like helping a reporter out.
Phil