Sunday 7 March 2021

Developing a Business Case for Change

 This post's podcast episode is available on SounderApple PodcastsGoogle PodcastsStitcher and Spotify.

When you are short of time, here is the one action that will give you 80 percent results in 20 percent of the time.


Link your project to outcomes that leaders value.


–        Identify the goals and strategies (set by leaders) your project can contribute to.

–        Estimate your project’s value based on input from internal experts and external reports.

–        Develop a story that illustrates these benefits.

A business case identifies the anticipated benefits of making a change and the investment required to implement it. Benefits include increased sales, profit and/or market share; decreased costs; greater customer service; and retention of talent. These gains need to be greater than the investment of resources required to secure them: money, time, skills and leadership attention.

The best business cases demonstrate how the proposed change will activate strategies chosen by leaders to achieve their goals. First, identify the published goals and strategies that the change can contribute to. Next, estimate the benefits and costs of your project as suggested by articles, case studies, etc. Finally, create a narrative that describes how the change will improve the organization.

Statistics by themselves do not make persuasive cases. Leaders and teams are more likely to support changes they can imagine. Painting pictures through stories and metaphors makes them tangible and relevant.


BUSINESS CASE PLANNING TOOL: How can I justify my project?


Confirm with leaders that the objectives they previously set are still the most important to them.

The Change on the Run:44 Ways to Survive Workplace Uncertainty book is now available. Go to or your favourite bookseller for more detail.

#changemanagement #changeleadership #change #management #business #leadership #projectmanagement #leadershipdevelopment #transformation #changeontherun

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