Make membership desirable to trusted and respected peers.
– Ask leaders to appoint trusted and respected representatives.
– Position the network as a leadership group.
– Reward participation by including it in personal annual objectives.
Change champions (or agents) are respected and trusted people whose views and actions influence their peers. They help shape how people see the company.
A Change champion network organizes these highly regarded individuals into a team to support the change through spreading information, articulating benefits, role modeling new ways of thinking and providing feedback on how people are feeling. Through regular briefings, they act as your arms and legs throughout the organization as you implement a change plan.
To attract the best, you need to make the network a group that people want to be part of. Ideally, you will have leaders nominate members, so they buy into the network and support the time required to participate. Profiling this group to all employees and acknowledging their efforts by including membership in personal annual goals motivates members to fulfill their role with enthusiasm.
CHANGE CHAMPION NETWORK PLANNER: Who needs to be a member of my change champion network?
Ensure all groups affected by the change are represented to maximize influence and avoid a slight that could cause resistance.